Whether you’re taping depositions, filming arbitration proceedings, or evaluating your associates’ trial performance during practice sessions, your firm can benefit greatly from incorporating legal videotaping platforms into your litigation game plans. Just because you’re considering investing in legal video recording platforms, however, doesn’t mean you only have to use them for your cases. Much like Swiss Army knives, legal recording platforms feature tools you can leverage for a wide array of purposes. Whether you’re building up your referral network or enticing promising associate recruits, legal videotaping platforms can benefit your firm in ways beyond recording footage for disputes. All, of course, without involving expensive filming companies in the process. Here are five ways you can leverage legal video platforms to augment your firm’s initiatives.
- Use Your Platform for Video Content Marketing
So long as you don’t make misrepresentations, publish misleading or materially false claims, or engage in fraudulent and dishonest conduct, video content marketing can be essential to your marketing efforts. Although you cannot directly solicit prospective clients for ethical reasons, you can run campaigns that target broad categories of individuals who may be interested in your services. With video, you also have a much higher chance of motivating them to schedule initial consultations. According to a recent Animoto study, 93% of marketers said they successfully landed new clients from their social media videos. With a flexible and intuitive legal video recording platform, you can film intimate one-on-one videos and prepare clips to publish and distribute across your social media channels. When producing and publicizing content, make sure you conform to relevant ethics rules in each state you’re licensed in. California attorneys, for example, must ensure that any content published on their firms’ websites satisfy California’s lawyer advertising ethics rules, along with other content that expressly or implicitly implies their availability to work on cases. While New York doesn’t automatically consider informative legal content to be subject to state advertising ethics rules, it does when a lawyer’s content expressly or implicitly indicates the attorney or firm’s availability to work on law-related client work.
- Use Video to Create Compelling CLE Content
One key area where video has revolutionized the legal sector is how lawyers approach their continuing legal education (CLE) requirements. While some states still require newly-admitted attorneys to fulfill their credit hours in person during their initial reporting periods—including New York and New Jersey—most U.S. states allow lawyers to fulfill their CLE credits by watching videotaped courses. Lawyers can also gain CLE credit by leading presentations, including those that are pre-recorded. With a legal video recording platform, you can show sample clips, conduct interviews, and incorporate footage to add depth to your presentations. Law firms that qualify as CLE providers can also use video platforms to record and distribute their presentations to participants. Doing this will not only help you fulfill your own CLE requirements but also help position for invaluable colleague referrals.
- Incorporate Video into Your Associate Training Practices
While aspiring lawyers are permitted to practice the moment they fulfill their legal education requirements, pass their bar exams, and clear their character & fitness examinations, this doesn’t mean they’re truly ready to handle real cases off the bat. While most law school graduates are rigorously trained in legal theory, they aren’t as well-versed with the practicalities of day-to-day trial work. Nonetheless, the median first-year associate salary hovers around $155,000, while some multinational firms are offering $190,000 annually to their new associates. Unsurprisingly, clients are becoming more and more dissatisfied with funding on-the-job training for new associates assigned to their projects, and are shifting more of their legal work in-house. Fortunately, your firm can use video to help train and develop your associates. With legal video recording platforms, you can review your associates’ performance during mock trials, onboarding interviews, and live depositions. You can then supplement any feedback you provide them with video to review. You can also extend these training efforts to address how your associates are handling client meetings and, in turn, foster rainmaker traits that drive in clients and business. As a 2018 Altman Weil study on the law firm landscape revealed, roughly 83% of lawyers surveyed believed their firms were chronically under-performing because they hired attorneys with poor business development skills.
- Publish Videos Geared Toward Recruiting
Video can also be a powerful way to build your firm’s brand with potential recruitment candidates. One recent Glassdoor study featured in Fast Company discovered that organizations are three times more likely to recruit higher-quality candidates if they invested in branding. In addition, these organizations were 70% more likely to obtain higher-quality leads if they made substantial investments in the onboarding experience. You can use your legal recording platform to interview associates about their first-year experience, film partners discussing their case achievements, and highlight your firm’s community outreach and diversity efforts. Taking these steps can help position your firm as a career destination for competitive associate recruits.
- Use Videos in Ways That Build Up Your Firm’s Internal Culture
Video can be helpful for not only attracting candidates but also encouraging them to stay. This is especially true in the legal space, where lateral associate hiring grew by 22% in 2018. Most lawyers believe this isn’t a one-time trend; in fact, 72.2% of lawyers surveyed by Altman Weil believe that this is a permanent development that law firms must respond to. Creating an environment that engages your associates and partners can help boost happiness and productivity. According to Gallup, highly engaged business units realized a 41% reduction in absenteeism, a 17% increase in productivity, and 24% less turnover than other units. Highly engaged units also drove a 10% increase in customer ratings and a 20% increase in sales. Through video, you can hold team-building exercises, shoot day-in-the-life videos featuring your associates, tape speeches and other footage for internal events and film fun media-related activities to boost employee and associate morale at your firm.
Legal videotaping platforms can add tremendous value to your firm beyond litigation. CaptureCast Legal offers everything you need to create captivating professional videos and provides an intuitive platform that enables lawyers of all technical backgrounds to propel their marketing and recruiting initiatives. Visit CaptureCastLegal.com to see how our tools can help elevate your practice.
Disclaimer: This article has been prepared for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any specific issue or problem.